Joi.com vs Candy.ai (2025): The Complete, No‑BS Comparison
By Tom | Published: December 1, 2025 | Updated: December 1, 2025
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Looking for a straight-talking joi.com vs candy.ai – detailed comparison that actually tells you which one to pick? I’m Tom, and after months of using both platforms in 2025, I pulled together every datapoint that matters. Below you’ll find pricing, token vs subscription gotchas, NSFW guardrails, and feature depth, plus quick links to my full Joi.com review and Candy.ai review if you want even more detail.
Use the table of contents to jump to the section you care about, whether that’s pricing, safety controls, or who nails voice, image, and memory in 2025.
Looking at the features: Joi.com vs. Candy.ai
Above we took a look at each product and their main features but now let’s go more nitty-gritty. This was my cheat sheet when doing research to compare each trend myself.
| Feature | Joi.com | Candy.ai |
|---|---|---|
| Personalization | High degree of character customization, including appearance, personality sliders, and AI celebrity twins. | Extensive appearance tuning plus long-term personality shaping through chat and relationship dynamics. |
| Pricing Model | Free plan, $17.77/mo premium, and a "Neuron" token system that gates extra media, extra characters, and rerolls. | Free plan, $12.99/mo premium with 100 monthly tokens; additional image or call credits come from token top-ups. |
| User Feedback | Praised for user-friendly interface, deep customization, and LLM choices; criticized for 115-character message limits and neuron upsells in the free plan. | Lauded for realistic conversations, voice calls, and high-quality images; some users find token packs add up during heavy image play. |
| Unique Selling Point | Focus on "unrestricted" NSFW chat, AI celebrity companions, and multiple LLMs. | High-quality, realistic chat with voice, evolving memory, and superior image generation. |
| Media | Text, images, and short video clips. | Text, images, and voice calls (no video yet). |
| NSFW stance | Promoted as NSFW-friendly but can still trigger restrictions and occasional refusals. | Pro-NSFW with guardrails focused on consent and realism; fewer refusals in testing. |
Head-to-Head Scorecard
To give a more data driven perspective, I’ve scored each platform based on my experience and extensive research into recent user reviews. This really helped me quantify the difference.
| Criteria | Candy.ai Score | Joi.com Score | Winner |
|---|---|---|---|
| Character Diversity | 4.0 / 5 | 4.3 / 5 | Joi.com |
| Customization | 4.2 / 5 | 4.3 / 5 | Joi.com |
| Chat Experience | 4.2 / 5 | 3.8 / 5 | Candy.ai |
| NSFW Chat Experience | 4.3 / 5 | 2.7 / 5 | Candy.ai |
| Image Generation | 4.1 / 5 | 3.2 / 5 | Candy.ai |
| Video Generation | 3.9 / 5 | 3.7 / 5 | Candy.ai |
| Voice Generation | 3.1 / 5 | 1.0 / 5 (Not available) | Candy.ai |
| Overall Rating | 3.9 / 5 | 3.2 / 5 | Candy.ai |
As you can see, while Joi.com shines in customization, Candy.ai wins in most categories based on content. Let’s see why.
The Devil is in the Pricing
Both platforms are freemium-based, which I find preferable because I can try a product before getting my debit card out of my wallet. You can explore more about the nuances of free versus paid AI companions in my other article on the topic.
Joi.com Pricing plans:
Joi.com offers a freemium plan, but it's small. You will receive a handful of chat messages and six image generations. They do offer a premium subscription for $17.77 per month. But the real killer costs lies in using their “neurons” token system. Want a second AI girlfriend? That’ll run 1,000 Neurons. This is almost more of an issue for heavy users than the price is. Your experience might feel less “unlimited” when you see those usage bars filling up!
Candy.ai Pricing plans:

Candy.ai popped out at $12.99 per month for their premium plan (and deals if you subscribe annually). You do at least get unlimited text messages and 100 tokens per month. Like Joi, Candy.ai uses tokens for media generation (images and voice calls). I did find, though, that if I was generating a lot of images, I could empty my monthly bank of tokens and would need to purchase extra token packs.
For me, I see the token systems on both of these platforms as a kind of pay as you go flexibility. Casual users can stick to the lower amount subscription, while power users can pay for the extra features they use a lot. If you’re looking for pure subscription value, Candy.ai is easier and less expensive.
Content Quality and Variety: Crafting the Experience
This is the area where the two differ the most, and where your personal preference will most dictate your choice.
Joi.com Content
The whole idea behind Joi.com is to be an “unrestricted AI chatbot,” and the chat itself can be pretty engaging. The AI is pretty good at matching your style. The only problem is, I found two things that rubbed me the wrong way. The first of the two is the character count per message, which limited me at 115 characters. For instance, when I tried to set up a detailed journey through a sci-fi world, my intro paragraph spread across three different messages, completely losing the flow. Secondly, for a platform aimed at "unrestricted" use, I found the AI occasionally setting some unexpected restrictions which was immersion-breaking. The images and short videos are solid but not market leading.
Candy.ai's Content:

This is where Candy.ai excels. The conversations are incredibly lifelike and layered. The AI is trained to cultivate a rapport with you over time, remembering everything and developing a character that feels real. Think of it less as a vending machine and more of a slow burn connection.
Candy.ai's biggest wins are its image and voice generation. To test this, I gave both platforms a similar creative prompt: 'a woman in a futuristic setting with digital elements.' While Joi.com’s image was decent, it had some artifacting on the hands. Candy.ai’s result, as you can see, is absolutely breathtaking, with realistic lighting and a much more cohesive atmospheric background. And, sweet lord, the voice chat feature is a killer app.
Joi.com has no voice feature… and who’s having just text chat when we could be having our AI friends talk to us?
Personalization and Customization: Making Your Dream Companion
Both platforms harness the fact the crux of these encounters is to mold an AI that’s uniquely yours.
Joi.com's Personalization:
Joi.com's character creator really impressed me. The profiles based on sliders for traits definitely affect the AI's behavior, which is a sweet touch. The nice novelty here is that you can make AI versions of celebrities. If you can get a celebrity to be your boyfriend, you can certainly get your ideal AI edition. Joi.com gives you a true starting-from-scratch companion-building toolbox.
Candy.ai's Personalization
The level of customization is huge; you can set physical appearance and choose different relationship dynamics. Where Joi has dragging sliders, Candy does not, but the sheer number of options, alongside its 146 pre-made companions (from realistic to anime) means you have a hell of a jumping off point. The real personalization comes from how well its eternal “learning” adjusts to your conversation over time.
User Experience: Navigating the Platforms
The right UX can make or break a good AI. Thankfully, both are easy to navigate.
Joi.com’s UX
The site is modern, simple, and easy to use. No trouble getting started. My only annoyance was being constantly upsold the “Neuron” system. It feels a bit like a paywall when the fun just starts to get good.
Candy.ai’s UX
Everything is easy and pretty straightforward, with no trouble switching between chat and image generation. My only minor gripe is that the text input box for messages is a bit small and doesn't expand.
NSFW, Safety, and Privacy
NSFW expectations remain the biggest separator. Joi.com markets itself as “unfiltered,” yet I still tripped some refusals around niche kinks and edgy roleplay; its safeguards feel inconsistent. Candy.ai is explicitly adult-first with clearer consent prompts and fewer blocks in practice, though it still enforces consent language. Both providers allow you to wipe chat history, but Candy.ai’s privacy policy clarifies data retention windows while Joi.com is lighter on specifics.
Alternatives

While Joi.com and Candy.ai are among the biggest in this burgeoning space, there are lots more options. If you’re curious about other platforms and want to see how they compare, this video reviews some other alternatives you might want to check out. For a deeper dive into other platforms, check out my AI Chatbot Showdown for 2025.
Final Thoughts: Which AI companion is for you?
After spending time with both, it’s clear that Joi.com and Candy.ai cater to different desires. There’s not a best, only a best for your desires. Here’s a quick way to check which one is right for you:
Joi.com is Right For You if:
- You want granular creation of characters, with personality sliders.
- The idea of hanging out with AI celebrities appeals to you.
- You only intend to use the app for text based roleplay, and don’t mind character limits.
Candy.ai is Right For You if:
- You are looking for realistic, quality conversations with a personality that grows over time.
- You want stunning high-quality images generated, to enhance your experience.
- You want to be able to converse with the AI in voice chat.
- You want to get the very best bang for your buck on a premium subscription.
For myself, a mix of more life-like chatting, better generated images, and even voice calls makes 2025’s Candy.ai a much more attractive package. This AI’s aspiration is for something more holistic and genuine—which is what I’m searching for in these companions.